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News | 20.06.19 Heading

A Website Launch & the Journey of 4 years.

How An Ad Agency Was Built Up By An Ideology About Design & the Value it Creates in Our World

WULF Arts Inc. was founded in 2014. We are an ad agency. Also we are just about to launch our website. Why hadn’t we launched one in the last 4 years you ask? Well you will have to get to the end of this post to find that out.


WULF Arts Inc. was started out backed by almost a cult like belief in the “tangible” & real value that design creates in our world & we wanted that belief to be communicated through our branding, all of our online presence & especially our website. When we had started off, this ideology was still a theory to everyone else but us. So we needed a while to stress-test our belief system & prove them out in-the-real-world before we could proclaim it as our truth. Which we did in the last 4 years. We figured out how to most effectively implement our skills in practical scenarios, work within tight campaign schedules, who we could create value for & more importantly who we couldn’t, who we could partner with to supercharge each others abilities and how to sell our ideas to clients among a million other things.

“We also grew incredibly strong as a team through all of this. In short “we-found-ourselves”. A real tear jerker right there.”

The initial concepts of our website & online brand. Its was formed around the idea of a unified global city, which represents the common urban culture around the globe.



Along our way we worked on a lot of projects, both big & small & as we grew as an agency, the need for our official website became a necessity. We were active on multiple social media platforms but almost daily we would find ourselves faced with the question “Do you guys have a website?”. That’s when we knew we couldn’t put this on the back-burner anymore.



The Core Concept of the Website & Our Online Brand

The core element of our website & our online brand was formed around the idea of a unified global urban cityscape, with skyscrapers from all around the globe. This symbolises the continuous urban culture around the globe & our logo in the sky represents how design(read we) influences it. For us this was the most powerful & condensed way to communicate our core ideology that we formed our agency around in 2014. We used webGL/three.js to bring the city section alive with real-time 3D water, realistic cloud movements & visual parallax effects among other stuff. Other than that we used Flat design 2.0(aka Material design-but minus the loud colours ) for the overall design system of our website paired with our brand colour scheme of gold, white, greys & black in a minimalistic but powerful way. All of these elements combined will give our audience a clear & “meaty” feel for who we are as an agency & what we stand for.

Our finalised brand colours & fonts.


The UX Structure & Navigational Setup

On the structure & UX side of our website, we created a multiple page format website with individual pages for services, contact, about us, blog & even a lab page for all the individual or experimental work we do as a team. All of these pages are linked through the homepage & the hamburger menu, the hamburger menu being the navigation tool which can be used to jump from one page to another at any point in the website. But then again all of this is pretty standard for agency websites. We split our service offerings into two main categories 3D visuals/content & Branding/design, with each having their separate service page. Both the service pages have sub-segments with details on more specific services under those categories like AR/VR 3D assets, 3D rendered images & videos for the 3D visuals service page & branding, branded content & creatives for the Branding/design service page. Also both the service pages have grids with multiple cards, each linked to a project case study page which can be accessed by clicking on the card. We have included case studies of some of our recent projects like the 3D rendered images we did for JSW Steel’s campaigns & also a lot of our internal agency projects as well.




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