Brand communications have long been about people looking at a narrative from a distance, but AR/VR changes that. AR/VR experiences puts the audience at the centre of a brands story by immersing them in it.
We partner with creative agencies and forward thinking brands to create compelling AR/VR experiences & 3D content that delight, emotionally engage & speak to audiences by making them the principal of a brand’s narrative.
As an agency creating 3D visuals, we get the opportunity to work with a lot of creative teams of other brands and agencies but a lot of times we don’t get to use the full range...
As an agency creating 3D visuals, we get the opportunity to work with a lot...
2019 was the year of AR. Probably 2020 will be the year of the AR too and every year for the next decade or so. But since having worked in the AR space for a few years now, we felt that we really need to push the envelop when it comes to AR product experiences. We do get to work on a lot of fun projects in collaboration with our partner agencies or directly with brands but we had a few ideas we wanted to explore for...
2019 was the year of AR. Probably 2020 will be the year of the AR too and every year for the next decade or so. But since having worked in the AR space for a few years now, we...
We created this 3D rendered image for a campaign of JSW steel- the largest steel conglomerate in India- and we worked under the creative direction of Ogilvy, Mumbai.
We created this 3D rendered image for a campaign of JSW steel- the largest steel conglomerate in India- and we worked under the creative direction of Ogilvy, Mumbai.
As an agency creating 3D visuals, we get the opportunity to work with a lot of creative teams of other brands and agencies but a lot of times we...
As an agency creating 3D visuals, we get the opportunity to work with a lot of creative teams of other brands and agencies but a lot of times we...
2019 was the year of AR. Probably 2020 will be the year of the AR too and every year for the next decade or so. But since having worked in the AR space for a few years now, we felt the need to push the envelop when it comes to AR product experiences, even though we get to work on a lot of fun projects in collaboration with our partner agencies or directly with brands. But we had a few ideas we...
2019 was the year of AR. Probably 2020 will be the year of the AR too and every year for the next decade or so. But since having worked in the AR space for a few years now, we...
As an agency creating 3D visuals, we get the opportunity to work with a lot of creative teams of other brands and agencies but a lot of times we don’t get to use the full range of our ideas when working on client...
As an agency creating 3D visuals, we get the opportunity to work with a lot of creative teams of other brands and agencies but a lot of times we don’t get to use the full range...
So this was probably the one of the biggest happenings for us this year as through pure serendipity we found ourselves working on building the crux of the Halloween 2019 campaign of Jagermeister USA!
Now all the fluff apart, this was quite...
So this was probably the one of the biggest happenings for us this year as through pure serendipity we found ourselves working on building the crux of the Halloween 2019...
3D rendered content comes into play when creatives go beyond what’s possible in real life. The idea could be impossible to execute through photography/live-action or even a challenge due to the logistics involved, but almost anything is possible in 3D, given the time & budget.
Another prowess that 3D can grant advertisers is the ability to market a product long before it hits the selves. Meticulous campaign material can be produced and placed according to the media strategy long before manufacturing even starts or even a physical prototype is available at hand. Talk about getting a leg up on competition here.
AR gives brands the ability to contextualise what they want to say according to the environment that their audiences are in. VR gives brands the ability to design immersive environments that communicate their stories and beliefs, experientially.
Going forward, spatial computing will afford a lot more emotional real-estate to communicate through, compared to rectangular screens. As the relationship people have with screens gradually shifts to spatial, brands will be able to be a lot more authentic in their messaging, as they say less but their audiences get to feel a lot much more.
With more than 1.5 billion devices that people can experience it on, AR is here. VR is getting there. Spatial computing will replace screens. Now that all that’s been said, the biggest barrier-to-entry to create AR/VR experiences is 3D, the prime content format for spatial.
Brands, agencies and almost anyone building AR/VR experiences atypically don’t have the in-house capabilities or know-how to create the 3D assets & content required. That’s where we come in. The combined skillsets of our team with backgrounds in video games, CGI & product rendering puts us in the perfect position to handle 3D content creation for brands and agencies alike.
Before we start on any project, the first thing to solidify is the creative direction. The best approach is to use the brand strategy as a guideline and come up with a creative derived from it.
It’s essential that all stakeholders contribute their perspective during this phase to make sure the creative services all the prerequisites of the campaign.
The heavy lifting work of content creation gets done here. The primary content format for AR/VR or interactive experiences is 3D and it’s a fairly time consuming process to create all the 3D content.
If the content part includes other elements like images, video, audio or copywriting, they need to be created or acquired during this phase.
This is where the creative really starts to condense into the design of the final experience. The interface, interactions, general usability and overall experience that we’d want the audience to have gets shaped at this point.
Since AR/VR and spatial don’t have standardised design guidelines yet, we experiment a lot with the interactivity to make sure the experience is as intuitive as possible.
Everything that goes on under the hood, will get done at this point. AR/VR and interactive experience usually work with a combination of SDKs, APIs and tech tools.
Lots of coding, debugging and basically using frameworks and languages to make the whole experience work on the platform(s) & devices intended. This is where everything goes from a design prototype to real product.
Most of AR is smartphones based, VR has growing list of devices and interactive experiences could be web based or in-venue installations. Before launching, testing out every element of the build on the platform(s) & devices it’s intended for can make or break the final experience.
Once we’ve tested everything out and passed approvals from all stakeholders, either we launch the experience on the intended platform(s) ourselves or guide our partners through the launch process.