3D modeling & rendering
Even though the idea was communicated to us very precisely through the concept, the challenge here was to visually articulate that idea in 3D while making sure that it looked photo-real. We paid particular attention during the 3D modeling stage so that we didn’t exaggerate any of the elements that the whole setup would be composed of. We tried to get the technicalities right of each of the car part that we were creating in 3D. Along with that, while rendering we tried as best as we could, to replicate the properties of JSW’s auto-grade steel. That is auto-parts fabricated using JSW’s auto-grade steel.